Author Archives: lfatzinger

Prosodic was featured in InformationWeek in an article titled, “Prosodic Integrates Social Media Analytics, Publishing”

As an example of how optimized content can make a difference, he cited a software company Prosodic has been working with that has a lot of fans on Facebook “and they were publishing content pretty actively during the day, but they weren’t recognizing that they also had a big audience in India.” Because of the time difference, Indian users weren’t seeing as much fresh content when they logged into Facebook–an issue the software company was able to address with a new content strategy and the scheduling feature of proSCM. “By publishing different content and different types of content on the back side of the clock, they were able to address the Indian echo and give that audience the sense they were being paid attention to just as much as the North American audience,” said Fatzinger.